Free tool

AI automation agency pricing calculator

Work out what to charge for AI automation services. Enter your costs and target margin to get a suggested setup fee, monthly retainer, and projected recurring revenue.

Your costs and target

Suggested setup fee

$2,000

One-time, per client

Suggested monthly retainer

$330

Recurring, per client

Projected MRR

$3,300

Across 10 clients

Monthly profit

$2,310

Retainer minus delivery cost

Projected annual revenue

$39,600

Recurring revenue over 12 months, before setup fees

These are estimates to guide pricing, not financial advice. Adjust for your market, your time, and how hands-on each client is.

How the pricing is calculated

The calculator marks up your costs to hit your target margin. The setup fee is your build cost divided by the margin factor, and the retainer marks up your monthly delivery cost the same way.

  • Setup fee = build cost / (1 - margin).
  • Monthly retainer = monthly delivery cost / (1 - margin).
  • MRR = retainer x number of clients.

Pricing for recurring revenue

Agency margins come from charging monthly, not just for setup. Price the retainer to cover delivery and your target margin, then grow revenue by adding clients without adding operations.

Frequently asked questions

A common model is a one-time setup fee plus a monthly retainer. Set each by marking up your costs to your target margin. Use the calculator to turn your real costs into suggested prices.

Deliver these automations with Qoren.

Qoren runs managed AI agents per client, so you can deliver and resell automation without hosting servers or maintaining workflows.