Glossary
Generative engine optimization (GEO)
Also called: GEO, AI search optimization, LLM optimization
Definition
Generative engine optimization (GEO) is the practice of making a brand more likely to be mentioned and cited in answers from AI engines such as ChatGPT.
In practice
Classic SEO earns a position in a list of links; GEO tries to earn a place inside the generated answer itself, either as a named recommendation or as a cited source. The two overlap more than the new name suggests, because engines with web search on retrieve pages much as a search engine does, so crawlable, specific, well-cited pages still do the heavy lifting. What people get wrong is treating GEO as a bag of tricks. Nobody controls what an engine says, so the honest version is measurement first: ask the engines your buyers' questions on a schedule, see which sources they cite when you are left out, and change the pages and listings behind those citations. Answer engine optimization (AEO) describes nearly the same work.
Read more
Nearby terms
All 20 termsRun agents without the homework
Qoren runs OpenClaw, Hermes, and Codex agents in managed environments, with the restarts, secrets, schedules, and spend caps handled for you.
Start free trial