Definition
White-label AI agents are agents an agency runs on another company's platform and sells to its clients as its own service, under its own price and invoice.
In practice
The label that matters most is commercial rather than visual. The agency owns the client relationship, sets the price, sends the invoice, and delivers what the agent produces: the report it writes, the emails it sends, and the files it makes. The platform stays behind the service. What people get wrong is assuming white-label always means a rebranded dashboard on the agency's own domain with client logins. Some platforms offer that and many do not, so ask exactly what is rebranded before promising it to a client. On Qoren the white-labeling is commercial: your pricing and invoice and a separate environment per client, with no client logins, custom domains, or logo replacement.
Example
A marketing agency sells a weekly competitor digest to eight local businesses for a monthly fee. Each client's agent runs in its own environment, and the agency operates all eight from one console. Clients receive the digest by email as part of the agency's service and pay the agency's invoice. None of them logs in anywhere, and none of them ever sees a server, a region, or a model bill.
Common questions about white-label AI agents
Do white-label AI agents come with a rebranded dashboard for clients?
Not always. White-label AI agents can be commercial only, where the agency owns pricing, invoicing, and delivery, or visual, with a rebranded interface and client logins. On Qoren it is commercial: clients receive the agent's work under your name, with no client logins, custom domains, or logo replacement.
How do agencies price white-label AI agents?
Most agencies selling white-label AI agents charge a setup fee for the build plus a monthly retainer for running and improving the agent. Each is set by marking up the agency's own cost to a target margin, and the retainer is where recurring revenue comes from. A pricing calculator turns real costs into both numbers.
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Nearby terms
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